Damir Tomicic - Founder and Managing Director of Business in Tech

Founder & Managing Director

Damir Tomicic

Founder of Business in Tech and Distinguished Fellow at reTECH Europe. Twenty-three years as CEO and CFO of Axinom Group, seventeen as Microsoft Regional Director, and an adviser on technology policy at the European Parliament and the United Nations.

30+ Years in Tech Leadership
23 Years as Axinom CEO
2M+ Developer Network Led
Expertise

Where technology strategy meets execution

Damir brings executive leadership, technical depth and policy experience into the same conversation. He built and scaled enterprise software for aerospace and media leaders, and has advised on technology policy at the European Parliament and the United Nations. Every Business in Tech engagement is led by him personally.

Serial Entrepreneur

Three decades of building and scaling

A track record of founding, growing, and leading technology companies through multiple industry cycles and technological transformations.

1994

Deutsche Telekom

Executive leadership at a Deutsche Telekom subsidiary, pioneering Germany's earliest B2B e-commerce strategies during the dawn of the commercial internet.

2001

Axinom Group

Co-founded and led as CEO/CFO for 23 years. Built a global enterprise software company serving industry leaders in aerospace and media. Navigated the dot-com crash, financial crisis, and pandemic while scaling internationally.

Media & Entertainment: Sky/Comcast, ZDF, Arte, RTL, ZEE5

Aerospace: Lufthansa Solutions, Delta Airlines, Airbus, Boeing

AerospaceMediaEntertainmentGlobal Scale
2002

Technology Associations & Microsoft

President of INETA Europe (International .NET Association) for 20 years, growing the community to 2 million members globally. Co-President of IASA (International Association of Software Architects) for 5 years. Microsoft Regional Director for German-speaking markets, advising Microsoft C-level executives for 17 years.

INETA IASA Microsoft
2024

Business in Tech

Founded to provide AI Advisory, Tech Advisory, and Venture Advisory services. Bringing three decades of hands-on experience to help organizations navigate AI transformation and technology strategy.

Keynote Speaker

Shaping technology policy worldwide

A sought-after voice on AI governance, digital sovereignty, and responsible technology. Speaking at the intersection of technology and policy at the world's most influential forums.

Nairobi

United Nations

Internet Governance Forum

Brussels

European Parliament

Digital Single Market

Washington D.C.

U.S. House of Representatives

Technology Policy

Current roles

Current leadership positions

Active roles spanning advisory, technology ventures, and European digital policy.

Business in Tech

Founder & Managing Director

AI Advisory, Tech Advisory, and Venture Advisory. Providing strategic guidance to enterprise organizations on AI transformation, multi-agent platform architecture, and technology due diligence for M&A.

run.events

Chief Strategist

Strategic leadership for one of Europe's most technically advanced event management platforms, serving events from executive gatherings to conferences with 150,000+ participants.

reTECH Europe

Distinguished Fellow

Leading research and strategic advisory work on Europe’s digital sovereignty, addressing critical policy and business challenges in the technology sector.

retecheurope.net (opens in a new tab)
EU Mentor & Ambassador

Technology in service of people

Active engagement in shaping responsible AI, climate technology, and the next generation of European tech leaders.

EU BEFuture Programme

Official EU mentor for emerging European technology leaders and entrepreneurs

European AI Forum

Contributing to AI governance frameworks and responsible AI policy in Europe

Carbon Drawdown Initiative

Ambassador advancing practical climate technology solutions

IThilft gGmbH

Ambassador for Digital Accessibility and AI-enhanced user experiences

The book · 2026

What Breaking Opens

A conversation about breaking, honesty, and leadership: whether leaders can speak plainly about mistakes and bad news instead of softening them, and whether they can keep leading after a rupture.

It began with a talk about mistakes. Preparing it, Damir found his answer in a small kintsugi bowl, the Japanese craft of repairing broken pottery with seams of gold. As the book puts it, “The cracks were his mistakes. The gold was what he made of them.” His co-author, Thomas Bothe, pushed back: a beautiful image can become a decorative frame without real change. The book is the argument that followed, across fifteen chapters, from The Honesty Paradox and Debugging Human Systems to The Golden Seam and Living the Practice.

Thomas Bothe is a former CEO who has worked since 2000 as an independent trainer, coach, and sparring partner for CEOs and management teams across medium-sized European companies. Each chapter closes with stories and questions, written to be read and discussed together: by leadership teams, in coaching, or at the kitchen table.

Format
A4 hardcover, 304 pages, 31 illustrated
Languages
English and Latvian on facing pages
Publisher
Fonds Cilvēkiem, Riga, 2026
Translation
Olga Roze

Printed in monthly order cycles, delivered worldwide. Free pickup in Riga.

Foundation

Core Values

Respect

Every interaction begins here. Genuinely valuing how another person sees the world, especially when that view challenges my own. Trust is built on respect, and trust is the only foundation on which anything worth building can stand.

Inclusion

Technology that excludes people is not innovation. The best solutions emerge when the people most affected by a problem are present in the room where it is being solved. Inclusion is not a principle I add at the end. It is the lens I apply at the beginning.

Equal Chances

Background, circumstance, and geography should not determine who gets access to excellent technology, meaningful work, or the opportunity to contribute. Equal chances is not idealism. It is a design requirement.

Work with Damir

Whether you need AI strategy guidance, technical architecture advisory, technology due diligence for investments, or a keynote speaker for your next event.