About Us
Founder-led. Senior by default.
Business in Tech is the advisory firm of Damir Tomicic. Every engagement is led by him personally, from the first conversation until the decision works in practice. No junior teams, no hand-offs.
Our Mission
Judgment for the decisions that matter most
Most leadership teams do not lack AI ideas. They lack someone who has made technology decisions at scale, with a company on the line, and who will tell them plainly which ideas deserve their money and attention.
That is the role of Business in Tech: senior judgment on AI strategy, platform architecture and technology investments. Your teams build and own the result; we stay alongside until it works where it counts.
How We Work
Our principles
Four commitments that guide every engagement
Advice that survives production
We judge every recommendation by one test: will it hold up in production, at scale, with real users, real budgets and real regulators? Impressive demos are not the goal.
Clarity over complexity
Plain language, honest trade-offs, and one recommendation we stand behind.
Outcomes over activities
We measure success by business impact, not hours worked or reports delivered. Every engagement is tied to clear, measurable objectives.
Transfer over dependency
Your team builds and owns the system. We guide, review and stay engaged, and leave you able to evolve it without us.
Our Approach
Why organizations work with us
Boardroom and engineering
Damir has sat on both sides of the table: 23 years as CEO and CFO, and 17 years as Microsoft Regional Director. Strategy and architecture come from the same person, so they never contradict each other.
Vendor Agnostic
We have no partnerships or incentives that bias our recommendations. We evaluate and recommend the right tools for your specific context—whether that's OpenAI, Anthropic, open-source models, or a hybrid approach.
European Values
Based in Germany, we're committed to responsible AI development, data sovereignty, and regulatory compliance. We help you navigate the EU AI Act, GDPR, and the requirements of German industry, from Mittelstand to DAX.
In the room until it works
From the first question through architecture and implementation by your own team, we stay engaged, or step in exactly where you need senior judgment most.
Leadership
Damir founded Business in Tech after 23 years as CEO/CFO of Axinom Group. He advises leadership teams on AI strategy with the hard-won experience of someone who has made these decisions himself, at real scale, under real pressure.
Slavica brings extensive financial leadership experience to Business in Tech, overseeing financial strategy, operations, and corporate governance with a focus on sustainable growth and operational excellence.
Germany
Fürth, Bavaria · Nuremberg metropolitan region
Focused on the German market. EU compliant. Global perspective.
Start with one conversation.
A direct call with Damir about the decision in front of you. No pitch, no juniors, and a straight answer on whether we can help.