AI · Technology · Venture Advisory

Judgment, at the speed of AI.

A founder-led advisory firm for executives, founders and investors. Thirty years of building technology companies, applied to your hardest decisions in AI, platform architecture and venture investments.

Start a conversation Meet the founder

Based in Germany
Senior-only, by design
Founder-led since day one

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Damir’s teams built for

Airbus
Boeing
Lufthansa
Sky
ZDF
Delta Air Lines
RTL
Microsoft

Most firms hand you a strategy deck and leave before it meets reality. We work differently: small by design, senior by default, and in the room until the decision actually works.

Years building technology companies: 30+
Years as CEO and CFO of Axinom Group: 23
Developer network members led: 2M
Years as Microsoft Regional Director: 17

What we do

Three practices.
One standard of judgment.

Each practice is led by Damir personally, so strategy, architecture and capital decisions never contradict each other.

How we work

For leadership teams

AI Advisory

AI strategy grounded in what actually works, not what’s fashionable. From readiness and use-case prioritization to governance your board and regulators will trust.

AI strategy & readiness
Use-case prioritization
Governance & ethics
Executive education

For CTOs and platform teams

Tech Advisory

Architecture and concept advisory for multi-agent AI platforms: designed for production from day one, and built by your own team with our guidance, not handed over as a black box.

Platform concept & vision
Multi-agent architecture
Technology selection
Architecture reviews

For investors and deal teams

Venture Advisory

Technology judgment when capital is on the line. Due diligence that reads the codebase and the room, for venture deals, M&A transactions, and the portfolio companies that follow.

Technology due diligence
AI capability assessment
M&A transaction support
Portfolio advisory

Damir Tomicic, founder and managing director of Business in Tech

The founder

You talk to the person
whose name is on the door.

“I’ve spent thirty years in the rooms where technology decisions get made, through the dot-com crash, the cloud, and now AI. The pattern never changes: technology rewards the prepared.”

Damir Tomicic co-founded and led the Axinom Group for 23 years, building enterprise software for aerospace and media leaders, and has advised on technology policy at the European Parliament and the United Nations.

Axinom Group: Co-founder & CEO, 23 years
Microsoft: Regional Director, 17 years
Developer community: 2 million members, led worldwide
Digital sovereignty: Distinguished Fellow, reTECH Europe

More about Damir

How we engage

No frameworks for the sake of frameworks

Every engagement is senior-led and shaped around one question: what decision are you actually trying to make?

Listen

We start with your context, not our methodology: your market, your constraints, your team’s real capabilities.
Frame

We turn ambiguity into a decision you can make: clear options, honest trade-offs, and one recommendation we stand behind.
Architect

Strategy becomes architecture: concepts, designs, and a path your own team can execute with confidence.
Stay

We don’t disappear after the workshop. We stay engaged until the system works where it counts: in production.